Plenty of good spirits at Spring Fling Festival in Roscoe

Written by TroutTown

ROSCOE — It was a Spring Fling Festival, on a day that didn’t feel much like spring, following a winter that didn’t feel much like winter. But on Sunday, hundreds of people came out for a celebration hosted by the Roscoe NY Beer Company because, hey, every day feels like a good day for a beer. The brewery, which started up in Roscoe just three years ago, already hosts several seasonal festivals annually, but this was the first year for the Spring Fling, said Shannon Feeney, director of marketing and events for the beer-maker. Feeney estimated as many as 500 people had passed through by mid-day, a remarkable turnout given Sunday’s cold, damp weather, she said.
Twenty-five vendors were set up under tents, selling everything from farm market items and produce, to artwork and photography, to jewelry and handcrafted goods, to food and wine. Also on hand were Nicole Guite, Sullivan County region manager for Guiding Eyes for the Blind, and puppy raiser Barbara Ward-Blank. The two brought along Otter, a 6-month-old female black Lab; and Fuchsia, an 11-month-old female German shepherd, to help persuade folks to sign up to become puppy raisers for the visually impaired.  Continue reading “Plenty of good spirits at Spring Fling Festival in Roscoe”

WHAT’S IN A NAME? Boulders continue to feature “Captain Lawrence” beer at House that St. Lawrence Built

Written by TroutTown

The Rockland Boulders baseball team has featured craft beers with Boulders-inspired recipes at home games in Pomona the past three seasons, including ones brewed by “Captain Lawrence.”

It is not clear whether the man who loves to see his name everywhere, Ramapo Supervisor Christopher St. Lawrence, is involved with the team’s decision to partner with Captain Lawrence, but the name similarity is at least ironic. St. Lawrence was, after all, the ‘captain’ of the project that brought the Pomona ballpark into being, even allegedly going so far as to risk the town’s financial health and his own freedom to do so.

The Boulders confirmed in a press release this week that Captain Lawrence remains a featured brewery on the menu despite the possible negative name association due to the recent arrest of the local real Captain (St.) Lawrence.

And for the third out of four seasons, the Rockland Boulders will add a new specialty beer at the annual “Beers Around the Bases” Craft Beer Festival. That event is taking place Saturday, May 14 from 2:30 – 5:30 p.m. at the Pomona ballpark, now known as Palisades Credit Union Park.

Krankee Yankee, a brew produced via Roscoe NY Beer Co with a 5.5 percent alcohol level, will be added to the menu, the third craft beer the Boulders have created, and the first IPA. In 2013, the Boulders debuted Bottom 9 Brew in conjunction with Captain Lawrence and they followed that up in 2014 with a joint effort with Long Ireland Brewery in the form of 2nd Base Blonde.

Boulders owner Ken Lehner has profited off the House that St. Lawrence Built in Pomona, while Ramapo taxpayers have lost tens of millions. Could it be that the Boulders’ alliance with “Captain Lawrence” breweries is meant as a nod to the man who manifested the Boulders ballpark?
Boulders owner Ken Lehner has profited off the House that St. Lawrence Built in Pomona, while Ramapo taxpayers have lost tens of millions.
“For the past two seasons, our fans have proven that they appreciate the Boulders Beers that we have had the pleasure of producing in conjunction with local breweries and Dana Distributors as both limited releases of Bottom 9 Brew and 2nd Base Blonde have sold out,” said Ken Lehner, Boulders Team President. “We are always listening to our fans and it was evident that they wanted an IPA added to the lineup in 2016 and we have delivered with Krankee Yankee.”

Tickets for the Beer Fest are $35 in advance, $40 on the day of. Those who wish to be designated drivers can get admission for $20 in advance and $25 at the door. Following the Festival, the Rockland Boulders baseball team will face off against NYPD’s Finest in their fourth annual exhibition game starting at 6:30 p.m.

New Brew System

Written by TroutTown

The brewery is receiving an update. Our new brew system expected be up and running by the end of April. We will be reproducing a handful of our specialty seasonal and a few specials beers that might be available in specialty bottles at the brewery. So make sure to stop by our tasting room.

Roscoe Beer hosts winter fest in Trout Town

Written by TroutTown

By Timothy Malcolm For the Times Herald-Record

It’s nearly February, and there hasn’t been much snow this winter in Roscoe.

That’s a weird feeling, especially for the folks at the Roscoe Beer Co., who are planning the first Trout Town Winter Festival. They could be staring at a winter festival on green grass, in relatively balmy temperatures for late January.

“We would just call it a mid-summer winter fest,” said Shannon Feeney, director of events and promotions for the Roscoe Beer Co. “A ‘no-snow’ snow festival.”
In case it’s a no-snow festival, organizers plan to have wheeled carriage rides and lawn games like bean-bag toss and beer pong. But the hope is a little of that white stuff will be covering the ground Saturday afternoon at the Roscoe Beer Co. Then all the planned winter fun can happen without a hitch.
That fun includes horse-drawn carriage rides through the snowy wintry scenes of mountainous northern Sullivan County, plus snowshoeing, snowball fights and a contest to determine the best snowman. Continue reading “Roscoe Beer hosts winter fest in Trout Town”

Roscoe Beer Company opens new tasting room

Written by TroutTown

The first thing that catches your eye when you walk into the Roscoe Beer Company’s brand new tasting room in the Sullivan County town of Roscoe is a large aquarium full of trout. It’s not what you expect to find in a local brewery — usually the malt and hops take center stage — but the Roscoe Beer Company is serious about being local. And local, in Roscoe, means trout. The town won the designation of “America’s Ultimate Fishing Town” in 2011, and swarms of anglers flock to the legendary Beaverkill each year to fish.

When Roscoe Beer Company was founded in 2013, it embraced Roscoe’s trout heritage fully by naming its line of ales “Trout Town” beers. This April, at the beginning of the 2015 fishing season, the brewery announced two new beers: the “Trout Town” Rainbow Red Ale and “Trout Town” Brown Ale. The Brown Ale is the one to try: it’s a workmanlike beer with a crisp taste. A growler of it costs about $20. Continue reading “Roscoe Beer Company opens new tasting room”

A COLLABORATION COMES TO LIFE!

Written by TroutTown

A collaborative project with SUNY Sullivan and The Roscoe NY Beer Company comes to life.

Roscoe, NY– Students in SUNY Sullivan’s Principles of Advertising class in collaboration with students from the Graphic Design Workshop were recently given the opportunity to create some unique marketing materials for the Roscoe NY Beer Company, one of Sullivan County’s local craft breweries.

This is the second time the local brewery has collaborated with the college to help give students an insight of marketing. This year’s project gave the students a choice between two marketing projects to present back to the company, one being the creation of a marketing tool that would help sell the Trout Town line of beers, the second was geared towards creating a social media campaign introducing new products to the company’s line of beers.
Continue reading “A COLLABORATION COMES TO LIFE!”

Roscoe NY Beer Co. expands distribution across home state, Connecticut

Written by TroutTown

Roscoe NY Beer Co.’s Trout Town craft beer (yep, you read that correctly, Trout Town) has spawned new distribution, expanding availability across Connecticut, the state of New York and to the five boroughs of New York City in April 2015.

Roscoe Beer Company Keg StencilThe Roscoe NY Beer Co. currently offers three different types of handcrafted beers, the Trout Town Rainbow Red Ale, Trout Town American Brown Ale and Trout Town American Amber Ale, which are currently already available through Dana Distributors, Dutchess Beer Distributors, Northern Eagle Beverage Company and Dichello Distributors, and will be available in April 2015 with both Grapes & Greens and Ippolito Distributing.
Continue reading “Roscoe NY Beer Co. expands distribution across home state, Connecticut”