Roscoe Beer hosts winter fest in Trout Town

Written by TroutTown

By Timothy Malcolm For the Times Herald-Record

It’s nearly February, and there hasn’t been much snow this winter in Roscoe.

That’s a weird feeling, especially for the folks at the Roscoe Beer Co., who are planning the first Trout Town Winter Festival. They could be staring at a winter festival on green grass, in relatively balmy temperatures for late January.

“We would just call it a mid-summer winter fest,” said Shannon Feeney, director of events and promotions for the Roscoe Beer Co. “A ‘no-snow’ snow festival.”
In case it’s a no-snow festival, organizers plan to have wheeled carriage rides and lawn games like bean-bag toss and beer pong. But the hope is a little of that white stuff will be covering the ground Saturday afternoon at the Roscoe Beer Co. Then all the planned winter fun can happen without a hitch.
That fun includes horse-drawn carriage rides through the snowy wintry scenes of mountainous northern Sullivan County, plus snowshoeing, snowball fights and a contest to determine the best snowman. Continue reading “Roscoe Beer hosts winter fest in Trout Town”

Roscoe Beer Company opens new tasting room

Written by TroutTown

The first thing that catches your eye when you walk into the Roscoe Beer Company’s brand new tasting room in the Sullivan County town of Roscoe is a large aquarium full of trout. It’s not what you expect to find in a local brewery — usually the malt and hops take center stage — but the Roscoe Beer Company is serious about being local. And local, in Roscoe, means trout. The town won the designation of “America’s Ultimate Fishing Town” in 2011, and swarms of anglers flock to the legendary Beaverkill each year to fish.

When Roscoe Beer Company was founded in 2013, it embraced Roscoe’s trout heritage fully by naming its line of ales “Trout Town” beers. This April, at the beginning of the 2015 fishing season, the brewery announced two new beers: the “Trout Town” Rainbow Red Ale and “Trout Town” Brown Ale. The Brown Ale is the one to try: it’s a workmanlike beer with a crisp taste. A growler of it costs about $20. Continue reading “Roscoe Beer Company opens new tasting room”


Written by TroutTown

A collaborative project with SUNY Sullivan and The Roscoe NY Beer Company comes to life.

Roscoe, NY– Students in SUNY Sullivan’s Principles of Advertising class in collaboration with students from the Graphic Design Workshop were recently given the opportunity to create some unique marketing materials for the Roscoe NY Beer Company, one of Sullivan County’s local craft breweries.

This is the second time the local brewery has collaborated with the college to help give students an insight of marketing. This year’s project gave the students a choice between two marketing projects to present back to the company, one being the creation of a marketing tool that would help sell the Trout Town line of beers, the second was geared towards creating a social media campaign introducing new products to the company’s line of beers.

Roscoe NY Beer Co. expands distribution across home state, Connecticut

Written by TroutTown

Roscoe NY Beer Co.’s Trout Town craft beer (yep, you read that correctly, Trout Town) has spawned new distribution, expanding availability across Connecticut, the state of New York and to the five boroughs of New York City in April 2015.

Roscoe Beer Company Keg StencilThe Roscoe NY Beer Co. currently offers three different types of handcrafted beers, the Trout Town Rainbow Red Ale, Trout Town American Brown Ale and Trout Town American Amber Ale, which are currently already available through Dana Distributors, Dutchess Beer Distributors, Northern Eagle Beverage Company and Dichello Distributors, and will be available in April 2015 with both Grapes & Greens and Ippolito Distributing.
Continue reading “Roscoe NY Beer Co. expands distribution across home state, Connecticut”