Grocery chains embracing local small brewers
Written by
TroutTown
on February 24, 2018
By Leonard Sparks
Times Herald-Record
Posted Feb 24, 2018 at 6:37 PM
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The Roscoe Beer Co. has five packaged brands: American Amber Ale, Brown Ale, Eagle IPA, Rainbow Red Ale, and Whitetail Pale Ale, said Josh Hughes, the company’s brew master. Price Chopper and ShopRite are among its customers.
While those chains account for a “decent amount” of sales, they offer another benefit to small brewers, Hughes said.
“What is most important is the increased visibility of the product, as these are highly trafficked locations,” he said. “Grocery chains do not typically make up our better sales accounts, but they do increase our visibility and awareness.